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The One-Year Contract Cap: How to Win K-12 Deals You Have to Re-Earn Every Year

More than 1 in 10 principals and district leaders now say their systems cap new vendor contracts at a maximum of one year, according to EdWeek Market Brief's School District Purchasing Priorities 2026-27 report. That is a structural break from the multi-year default education vendors built their revenue models on, and it lands right as districts finalize 2026-27 agreements. If…

Read NowThe One-Year Contract Cap: How to Win K-12 Deals You Have to Re-Earn Every Year

Public Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

The vast majority of education vendors point their outreach at public school districts — and they're all crowded into the same inboxes. Meanwhile, roughly 30,000 private K-12 schools (about 4.9 million students) and some 8,000 charter schools (3.8 million students, an all-time high) get a fraction of the attention. If you sell into education, selling to private and charter schools…

Read NowPublic Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

26 States Just Banned Phones Bell-to-Bell. Districts Are Spending Real Money on Enforcement This Fall

Twenty-six states now require bell-to-bell cell phone bans in public schools, and most of those laws take effect for the 2026-27 school year — the one starting right now. That has created a school cell phone ban compliance budget that barely existed three years ago: districts are buying magnetic pouches, phone lockers, check-in cabinets, signage, and enforcement training, with contracts…

Read Now26 States Just Banned Phones Bell-to-Bell. Districts Are Spending Real Money on Enforcement This Fall

Schools Start July 23 in the South and After Labor Day in the Northeast: Stop Sending One National Back-to-School Blast

The 2026-27 school year does not have a first day. It has about seven weeks of them. Districts in South Carolina's Aiken County went back the week of July 23. Chattooga County, Georgia returned July 24, most of metro Atlanta reports August 3, several Mississippi districts start July 29, and New York City doesn't open until September 10. If your…

Read NowSchools Start July 23 in the South and After Labor Day in the Northeast: Stop Sending One National Back-to-School Blast

Districts Are Cutting Vendors First Post-ESSER. Here’s How to Get Reclassified as “Essential.”

The federal stimulus is gone. The March 28, 2026 deadline to liquidate ESSER dollars passed with no further extensions, leaving as much as $3 billion in already-obligated contracts stranded across 41 states, and the 2026-27 fiscal year that began July 1 is the first fully stimulus-free budget K-12 has run since the pandemic. Selling to schools after ESSER funding ended…

Read NowDistricts Are Cutting Vendors First Post-ESSER. Here’s How to Get Reclassified as “Essential.”

Your Tools Are Getting Audited This Summer. Here’s How to Not Get Cut From the District Stack.

The average school district ran nearly 3,000 distinct edtech tools last year, a 9% jump over the year before, and right now, in the quiet weeks of summer, IT and curriculum leaders are cutting that list down. Denver Public Schools pared its stack from more than 1,000 tools to 346 and saved about $1 million doing it. If you sell…

Read NowYour Tools Are Getting Audited This Summer. Here’s How to Not Get Cut From the District Stack.

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Comprehensive Guide to Engaging K-12 School and District Buyers

Engaging with K-12 schools and districts is a distinct experience for companies looking to sell their products or services. It's a market where each sale contributes to educational enrichment and the future of students. This guide provides a roadmap for companies to navigate the intricacies of the K-12 market, enhance their sales strategies, and forge meaningful connections with decision-makers in…

Read NowComprehensive Guide to Engaging K-12 School and District Buyers

A Day in the Life of a Public School Teacher: A Timed Overview

The life of a public school teacher involves a meticulous balance between personal preparation, academic instruction, and the emotional and social development of their students. This detailed account breaks down a typical day into segments, highlighting the tasks and challenges faced at different times.   5:30 AM - Early Preparation The day starts early for most public school teachers, often…

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Why Email Lists Are a Game-Changer for EdTech Companies

In the competitive world of edtech, where the industry is projected to reach $605 billion by 2027, email marketing is a proven strategy with an impressive ROI of $36 for every $1 spent. To effectively reach educators, institutions, parents, and learners, follow these steps for a successful email marketing strategy:   1. Identify Your Audience Understanding your audience is the…

Read NowWhy Email Lists Are a Game-Changer for EdTech Companies

Effective Marketing Strategies to Reach School and District Decision-Makers

In the competitive world of educational products and services, companies aiming to sell to schools and districts often face the challenge of effectively reaching and influencing the key decision-makers. With a plethora of products vying for attention, the need for a strategic marketing approach is paramount. This article explores how businesses can leverage email marketing strategies and K12 email lists,…

Read NowEffective Marketing Strategies to Reach School and District Decision-Makers

Promoting Products and Services to School and District Educational Institutions

Engaging with school districts and educational institutions for marketing purposes requires a strategic and respectful approach, considering the educational sector's distinctive nature. Unlike conventional B2B or B2C marketing, reaching out to educational entities involves understanding a complex array of stakeholders, navigating budgetary limits, and aligning with the core mission of enhancing student success. This guide outlines effective tactics for connecting…

Read NowPromoting Products and Services to School and District Educational Institutions

Understanding Buying Cycles in K-12 Schools and Districts

In the intricate world of K-12 education, the buying cycle is a crucial element that companies must understand to effectively sell their products and services. Unlike other industries, the purchasing process in schools and districts follows a unique pattern, influenced by various factors such as budget cycles, academic calendars, and changing educational needs. This article aims to provide a comprehensive…

Read NowUnderstanding Buying Cycles in K-12 Schools and Districts